Boddie-Noell Enterprises values our commitment to leadership in the communities we serve. We believe in investing in people, and our employees proudly support a variety of charitable causes reaching out to those in need.
BNE's Williamson Kayaks 220 Miles to Raise Money for Red Cross
EASTERN, NC ( May 9, 2013) — Starting in Coinjock and ending in Surf City, Larry Williamson will navigate 220 miles along the inner coastal waterways of NC with his kayak and a few supplies. On May 18th, Williamson will embark on his adventure that will take approximately 12 days and 73 hours of paddling. His goal is to raise $14,000 to support the American Red Cross as part of the Eastern NC Heroes Campaign.
“I heard so many stories from so many individuals about how the Red Cross was the first one there to help when they personally needed it - this touched me,” recalls Williamson. “It moved me to want to do something personal to support such a worthwhile effort and the Heroes Campaign is a great opportunity to do that.”
‘Heroes’ for the American Red Cross is a grassroots fundraising and awareness campaign that gives community members the chance to make a big, lasting difference. Heroes pledge to raise $1,000 or more for the Red Cross during the campaign. Heroes can raise the money personally, as an organization, or by hosting a fundraising event.
“Having a passion for the coast and water activities, I decided I could combine my desire to support the Red Cross efforts and my passion for the water,” said Williamson.
Williamson will kayak through 15 coastal counties of NC that are often victim to flooding and storm damage. In addition to large disasters like Hurricane Irene, the 2011 spring tornadoes, and Superstorm Sandy, the Eastern NC Region of the American Red Cross has responded to hundreds of home fires every year that affected thousands of local residents.
“I have become increasing aware of just how many lives volunteers and members of the Red Cross touch on a daily basis,” remarked Williamson. “You cannot help but be touched by the commitment and the sincere desire of these individuals to be there for others when they need it the most”.
Williamson resides in Rocky Mount with his wife Carolyn and is a proud board member for the Frederick E. Turnage Chapter of the American Red Cross in Rocky Mount. He has always had a passion for water and water activities of all kinds and has been paddling for 40 years.
“As our Heroes Campaign Chair, Larry was not willing to lead in voice alone,” said Lynwood Roberson, CEO for the Frederick E. Turnage Chapter of the American Red Cross. “He is leading with action by making a 14 day kayaking trek along the inner coastal waterways to raise funds that will be used to help us carryout the Red Cross mission.”
“We are proud to have Larry as one of our leadership volunteers in Rocky Mount,” said Roberson.
Editor's Note: Williamson completed his kayaking journey on schedule for a celebration at the Hardee's in Surf City, N.C.
About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.
Supporting Our Troops
The Boddie-Noell Home Office has continued to collect and package 'goodies' to ship to members of our extended family serving overseas. Through financial and in-kind donations, our staff ships these boxes each month with the goal of letting these valued troops know how much we appreciate their service on our behalf. We send thans to our employees family members working to defend our nation and keep us safe.
We support the military in other ways. Recently, North Carolina Hardee’s restaurants raised nearly $50,000 for the Patriot Foundation to support military families and provide educational scholarships to children of fallen Fort Bragg soldiers. The in-restaurant fundraiser was a regional extension of the Stars for Troops program launched by CKE Restaurants, parent company of Hardee’s, in 2011.
After a $20,000 contribution from funds raised during a system-wide fundraiser in May 2011, additional proceeds were raised during a four-week period ending on Veterans Day 2011 at all Hardee’s locations statewide. This was the second year that Boddie-Noell organized a fundraising campaign for the Patriot Foundation.
“As a North Carolina-born company, we’ve always been active supporters of the military,” said Jerry Allsbrook, chief marketing officer. “We’re proud to see our Hardee’s customers support these soldiers and their families who have sacrificed so much.”
The Patriot Foundation supports five charities that provide scholarships for dependent children of Special Operations, the 82nd Airborne, the 18th Airborne Corps, the Warrior Transition Battalion and Survivor Outreach Services for Soldiers, all based in Fort Bragg. The Foundation also provides funding for child care for the families of disabled soldiers whose spouses need to obtain additional job training.
Boddie-Noell has been partners with Special Olympics Virginia for 32 years, contributing more than $1 million to the organization over that time. Boddie-Noell owns and operates close to 200 Hardee’s restaurants across Virginia.
Our Hardee’s restaurants each year host the annual Buy a Star, Be a Fanfundraiser, during which customers purchase stars for $1 in exchange for a coupon sheet featuring special discounts on Hardee’s menu items. All proceeds raised from the sale of the stars go to Special Olympics Virginia to help Special Olympics athletes participate in the Summer Games. Last year, Hardee’s raised more than $55,000 for Special Olympics Virginia, helping send more than 360 Special Olympic athletes to the 2012 Summer Games.
Boddie-Noell and Hardee’s also partner in Special Olympics Virginia’s Training for Life program by employing persons with intellectual disabilities, some of whom are Special Olympics athletes, and providing a welcome workplace environment that breeds success.
“We take pride in our long-standing relationship with Special Olympics Virginia,” said Jerry Allsbrook, chief marketing officer and board member for Special Olympics.
"The courage of these athletes is an inspiration," President of Restaurant Operations, Mike Boddie, said. "We’re proud of our employees and guests for very successful campaigns."
Our employees relish the opportunity to volunteer at the event. The Virginia Summer Games is the largest state competition held annually. More than 1,400 athletes from across the state competed in bowling, power lifting, softball, swimming, tennis and track and field.
Hardee's Employee Scholarships
The Independent Hardee’s Franchise Association Scholarship Program was established by the IHFA to assist Hardee’s employees who plan to continue education in college or a vocational school program. This terrific resource for Boddie-Noell employees, administered by Scholarship America, awards $1,000 for full-time study at an accredited institution of the student’s choice. We've had recipients each year and hope to have more awarded to deserving Boddie-Noell employees in years to come.
Hardee’s Latin Fest Embraces Diverse Audience
Local Latin American residents felt right at home with the sound of meringue music, the smell of authentic Latin food and the vibrant colors of Latin American flags. Hardee’s Latin Fest, recently held at the Beachstreet Seaside Palladium, treated more than 15,000 Virginia Beach residents to a Hispanic-culture immersion.
"This event is a great way for the Hispanic community to come together to celebrate their unique culture," Senior VP of Marketing, Jerry Allsbrook said.
The first of its kind, the event featured live music, dancing, food from a variety of countries, and arts and crafts.
Hardee’s sponsored and promoted the event through radio, newspaper and cable television ads, a direct mail campaign and signage in area restaurants.
The event represents one way Hardee’s continues to embrace diversity. Allsbrook added,"Hardee’s is passionate about reaching out to the diverse group of cultural groups and communities we serve."
For a number of years the BNE team worked together to raise more than $1 million for the Muscular Dystrophy Association.
Through the purchase in our Hardee's of "Shamrocks Against Dystrophy", customer donations in the Carolinas and Virginia sent hundreds of children affected by muscular dystrophy to a week-long MDA summer camp. All BNE restaurants sold the $1 shamrocks.
MDA supports research aimed at conquering the 43 neuromuscular diseases that affect more than one million Americans.