Hardee’s and Cavalier Fans Celebrate Football Season with Chance for Free Hand-Breaded Chicken Tender Wrapper

CHARLOTTESVILLE, Va. (Oct. 20, 2011) Virginia Hardee’s restaurants will celebrate the 2011 college football season on Saturday as fans watch to see if a special field goal clears the uprights. 

One lucky student from the University of Virginia will be chosen from the stands in Scott Stadium to kick a field goal after the third quarter of the Cavaliers’ 3:30 p.m. game against North Carolina State University for the chance to win a one-year supply of free Hardee’s Chicken Tender™ Wrappers.  

If the field goal kicked from the 25 yards away is successful, every fan will leave the stadium Saturday with a coupon for a free Hand-Breaded Chicken Tender™ Wrapper.  

Close to 200 Hardee’s locations in Virginia will participate in the promotion.  

“We recognize how important college athletics are in the lives of many of our customers,” said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises, the largest Hardee’s franchisee in the U.S. “We’re looking forward to continuing our tradition of supporting our fans’ love of football with this on-field kick promotion.”  

Hardee’s Hand-Breaded Chicken Tender Wrappers were added to the menu last December, making Hardee’s Hand-Breaded Chicken Tenders™ portable and affordable at $1.49.

The Chicken Tender Wrapper is made with one Hand-Breaded Chicken Tender rolled in a flour tortilla with shredded lettuce and shredded cheese. The Wrapper comes with a choice of Ranch, Honey Mustard, BBQ or Creamy Buffalo sauce.  

Hardee’s Hand-Breaded Chicken Tenders are fresh, all-white-meat chicken tenders, hand-dipped in eggs and buttermilk and lightly breaded. The Tenders were added to the menu last year and were introduced to Hardee’s by Boddie-Noell who first developed the menu item in the company’s test kitchens.   

About Boddie-Noell Enterprises

Boddie-Noell Enterprises (BNE) has been a Hardee’s franchise operator continuously for 49 years.  BNE is the largest Hardee’s franchise operator in the United States with 335 restaurants across four states (North Carolina, Virginia, Kentucky and South Carolina). The company employs more than 12,000 people and is headquartered in Rocky Mount, N.C. For more information about the company, visit www.bneinc.com

About Hardee’s

Celebrating 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q1 fiscal 2012, CKE, through its subsidiaries, had a total of 3,182 franchised, licensed or company-operated restaurants in 42 states and in 20 countries, including 1,262 Carl's Jr.® restaurants and 1,909 Hardee's restaurants. For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.

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