CHAPEL HILL, N.C. (Sept. 15, 2011) – North Carolina Hardee’s restaurants will celebrate the 2011 college football season on Saturday as fans watch to see if a special field goal clears the uprights.
One lucky student from the University of North Carolina at Chapel Hill will be chosen from the Tar Pit in Kenan Stadium to kick a field goal at halftime of the Tar Heels’ 3:30 p.m. game against the University of Virginia for the chance to win a one-year supply of free Hardee’s Chicken Tender™ Wrappers.
If the field goal kicked from the 25-yard line is successful, every fan will leave the stadium Saturday with a coupon for a free Hand-Breaded Chicken Tender™ Wrapper.
Hardee’s will sponsor two additional on-field kicks at games on Oct. 1, when East Carolina University hosts North Carolina and when North Carolina State University takes on Georgia Tech at home. All 230 Hardee’s locations in North Carolina are participating in the on-field promotions.
“Since Hardee’s was born here in North Carolina, we recognize how important college athletics are in the lives of many of our customers,” said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises, the largest Hardee’s franchisee in North Carolina and the U.S. “We’re looking forward to continuing our tradition of supporting North Carolina’s love of football with our on-field kick promotions.”
Hardee’s Hand-Breaded Chicken Tender™ Wrappers were added to the menu last December, making Hardee’s Hand-Breaded Chicken Tenders™ portable and affordable at $1.49. The Chicken Tender™ Wrapper is made with one Hand-Breaded Chicken Tender™ rolled in a flour tortilla with shredded lettuce and shredded cheese. The Wrapper comes with a choice of Ranch, Honey Mustard, BBQ or Creamy Buffalo sauce.
Hardee’s Hand-Breaded Chicken Tenders™ are fresh, all-white-meat chicken tenders, hand-dipped in eggs and buttermilk and lightly breaded. The Tenders were added to the menu last year and were introduced to Hardee’s by Boddie-Noell who first developed the menu item in the company’s North Carolina test kitchens.
About Boddie-Noell Enterprises
Boddie-Noell Enterprises (BNE) has been a Hardee’s franchise operator continuously for 49 years. BNE is the largest Hardee’s franchise operator in the United States with 335 restaurants across four states (North Carolina, Virginia, Kentucky and South Carolina). The company employs more than 12,000 people and is headquartered in Rocky Mount, N.C. For more information about the company, visit www.bneinc.com.
Celebrating 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q1 fiscal 2012, CKE, through its subsidiaries, had a total of 3,182 franchised, licensed or company-operated restaurants in 42 states and in 20 countries, including 1,262 Carl’s Jr.® restaurants and 1,909 Hardee’s restaurants. For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.