Hardee’s Supports Special Olympics Virginia Through Buy A Star, Be a Fan Fundraiser

RICHMOND, Va. (Oct. 5, 2012) Hardee’s® restaurants in Virginia operated by Boddie-Noell Enterprises are hosting their annual Buy a Star, Be a Fan fundraiser, which began on Oct. 2 and will run through Oct. 29. Hardee’s customers can purchase stars for $1 in exchange for a coupon sheet featuring special discounts on Hardee’s menu items. All proceeds raised from the sale of the stars will go to Special Olympics Virginia to help Special Olympics athletes participate in the 2013 Summer Games. Last year, Hardee’s raised more than $55,000 for Special Olympics Virginia, helping send more than 360 Special Olympic athletes to the 2012 Summer Games.

Boddie-Noell Enterprises, the largest Hardee’s franchise operator in the United States, has been partners with Special Olympics Virginia for 32 years, contributing more than $1 million to the organization over that time. Boddie-Noell owns and operates close to 200 Hardee’s restaurants across Virginia.

Boddie-Noell and Hardee’s also partner in Special Olympics Virginia’s Training for Life program by employing persons with intellectual disabilities, some of whom are Special Olympics athletes, and providing a welcome workplace environment that breeds success.

“We take pride in our long-standing relationship with Special Olympics Virginia,” said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises and board member for Special Olympics Virginia. “We are excited to host the Buy a Star, Be a Fan fundraiser again and hope that this will be our most successful year yet.”

In addition to the Buy a Star, Be a Fan fundraiser, Boddie-Noell will also show its support of Special Olympics Virginia by sponsoring Over the Edge, a rappelling event held at the SunTrust Center in downtown Richmond.

On Thursday, Oct. 18, Boddie-Noell’s Bill Boddie Jr. will rappel 400 feet down the 25-story building with his fiancé, Laura as they “take the leap” over the edge. Over 100 participants raised $1,000 for the ‘privilege’ of rappelling.

 The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. It provides them with continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.

To learn more about the Special Olympics Virginia please visit www.specialolympicsva.org.

About Special Olympics Virginia

Special Olympics Virginia is an accredited state program of Special Olympics Incorporated.  Special Olympics is an international organization that unleashes the human spirit through the transformative power and joy of sports everyday around the world. Through work in sports, health, education and community building, Special Olympics is addressing inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities which leads to a more welcoming and inclusive society. Visit us at www.specialolympicsva.org. Engage with us on Twitter @solympicsva; fb.com/specialolympicsvirginia; and youtube.com/specialolympicsva.

About Boddie-Noell Enterprises

Celebrating its 50th anniversary in 2012, Boddie-Noell Enterprises (BNE) is a diversified family owned business engaged primarily in restaurants and land development. Founded in 1962, BNE is the largest Hardee’s franchise operator in the United Stateswith 335 restaurants in four states. The company is based in Rocky Mount, N.C. For more information, visit www.bneinc.com.

About Hardee’s

Celebrating more than 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of the second quarter of fiscal 2013, the Company, through its subsidiaries, had a total of 3,279 franchised or company-operated restaurants in 42 states and in 26 countries, including 1,333 Carl’s Jr.® restaurants and 1,939 Hardee’s restaurants.  For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.