New Hardee’s Location Opens at Amstel Square in Virginia Beach

Latest Location in Virginia Beach for Hardee’s Breakfast Biscuit, Thickburgers and More

VIRGINIA BEACH, VA. (March 12, 2018) – The opening of the new Hardee’s® at Amstel Square on Holland Road kicked off here bright and early today, offering hungry diners the famous Hardee’s Made From ScratchTM Breakfast Biscuits, a delicious range of Black Angus charbroiled Thickburgers®, tasty Hand-Breaded Chicken TendersTM and much more.

The new Hardee’s is located at 3252 Holland Road andopened promptly at 5 a.m. The restaurant will be open seven days a week and includes drive-thru service.

This Hardee’s location employs about 55 people plus several managers, according to Hardee’s franchise operator Boddie-Noell Enterprises. The company will now operate about 10 Hardee’s locations in the greater Virginia Beach area and more than 180 locations across Virginia.

Seating up to 70 guests, this new Hardee’s has a distinctive look with the latest “retro” Hardee’s restaurant design and a digital menu board in the counter area. The restaurant will also feature free wi-fi service.

“We’re really excited to bring this newest Hardee’s location to Virginia Beach and the Hampton Roads,” said Mike Boddie, president of Boddie-Noell Enterprises. “As a family-owned company, we look forward to being involved in the community and supporting the growth of the area."

Operating hours for the Hardee’s are 5 a.m. to 10 p.m. on Mondays through Thursdays, 5 a.m. to 11 p.m. on Fridays and Saturdays, and 6 a.m. to 10 p.m. on Sundays.

This newest location is the 343rd Hardee’s operated by Boddie-Noell, which has been a Hardee’s franchise operator for 56 years and is the largest Hardee’s franchisee in the United States.

About Boddie-Noell Enterprises
Boddie-Noell is proud to have been a Hardee’s franchise operator for 56 years. Family-owned, Boddie-Noell is the largest Hardee’s franchisee in the United States with 343 restaurant locations in four states. The company is based in Rocky Mount, N.C. For more information, visit

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