ROCKY MOUNT N.C. (July 22, 2011) – Hardee’s® restaurants owned and operated by franchisee Boddie-Noell Enterprises raised more than $130,000 during the recent “Stars for Troops” fundraiser to support charities that serve military families and veterans.
The fundraiser allowed customers to donate in exchange for special discounts on Hardee’s menu items. The funds were raised during a three week, in-store campaign in May and will assist military families and veterans through national charity partnerships with Homes for Our Troops and USA Cares.
To participate, restaurant guests contributed $1 and received a cut-out star which entitled the buyer to receive a special coupon sheet with discounts valued at more than $10 on Hardee’s menu items. The stars displayed customers’ names and decorated the walls of Hardee’s restaurants.
The “Stars for Troops” campaign ran at both Hardee’s and Carl’s Jr.® restaurants owned by CKE Restaurants Inc., and raised over $1 million dollars for the inaugural fundraiser. The more than $1 million raised through the 2011 Stars for Troops fundraiser will directly support both local and national programs of Homes for Our Troops and USA Cares throughout the entire year.
In addition, certain funds have been earmarked to benefit regional veterans and military groups with existing ties to individual Carl’s Jr. and Hardee’s restaurant communities.
All 335 Hardee’s restaurants across North Carolina, Virginia, Kentucky and South Carolina operated by Boddie-Noell Enterprises, the largest Hardee’s franchise in the U.S., participated in the fundraiser and raised over a tenth of the total funds donated.
Boddie-Noell Enterprises has a history of supporting the military. In addition to this year’s “Stars for Troops” promotion, Boddie-Noell has also supported the Patriot Foundation, an organization that provides support to children of military families and college scholarships to children of fallen Fort Bragg, N.C. soldiers.
“Supporting the military has always been extremely important to us at Boddie-Noell,” said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises. “We’re excited that the inaugural “Stars for Troops” fundraiser resonated with our customers and that we could show our appreciation for the military families who have done so much for us.”
Homes for Our Troops is a national non-profit organization founded in 2004 that supports injured veterans by raising donations of money, building materials and professional labor in order to build homes that allow veterans to live as independently and comfortably as possible.
The homes provided by Homes for Our Troops are given to veterans at no cost. USA Cares provides financial and advocacy assistance to U.S. military personnel, veterans and their families. USA Cares believes in providing grants, not loans, in order to solve problems without prolonging them.
Since 2003, USA Cares has responded to over 28,000 requests for assistance with more than $7.7 million in grants.
About Boddie-Noell Enterprises
Boddie-Noell Enterprises (BNE) has been a Hardee’s franchise operator continuously for 49 years. BNE is the largest Hardee’s franchise operator in the United States with 335 restaurants across four states (North Carolina, Virginia, Kentucky and South Carolina). The company employs more than 12,000 people and is headquartered in Rocky Mount, N.C. For more information about the company, visit www.bneinc.com.
Celebrating 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q1 fiscal 2012, CKE, through its subsidiaries, had a total of 3,182 franchised, licensed or company-operated restaurants in 42 states and in 20 countries, including 1,262 Carl’s Jr.® restaurants and 1,909 Hardee’s restaurants. For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.
About Homes for Our Troops
Homes for Our Troops is a national non-profit 501c 3 organization based in Taunton, Mass. founded by John Gonsalves in 2004 (www.homesforourtroops.org). The organization’s mission is to build specially adapted homes for veterans who have been severely injured in combat operations since September 11, 2001. The specially adapted homes are designed to provide maximum freedom of movement and the ability to live more independently. Thanks to donations from thousands of individuals, foundation grants, corporate sponsors, professional tradespeople and generous support from countless volunteers, the homes are built at no cost to the veteran.
About USA Cares
USA Cares is a nonprofit 501(c)3 organization that helps post 9/11 military families bear the burdens of service with financial and advocacy support. Its mission: To help with basic needs during financial crisis, to assist combat injured Veterans and their families and to prevent private military home foreclosures and evictions. In almost eight years, USA Cares has received more than 27,500 requests and distributed more than $7.7 million in grants. Military families anywhere in America can apply for assistance through the USA Cares web site, www.usacares.org or by calling 1-800-773-0387. For more information on USA Cares contact John Revell, firstname.lastname@example.org or (270) 352-5451.